She has studied in Australia, deeply cherished the "Chinese dream" back to the balance of entrepreneurship. Jinhua Zhengyu Media Co., Ltd., which she founded, has created one myth after another that the integration of new media and traditional media "breaks the ice--

         “85”The entrepreneurial road of the post-beauty returnees

Reporter Zhai Yu

On the eve of Valentine's Day this year, when you and your other half strolled along the streets, did you notice a special suspenseful declaration of love on the outdoor billboards hanging from the tall buildings in front of you: "Zhou Bin, I love you! Marry me! At 8 pm on Valentine's Day, Huaxin Bubugao will be there......"

At first glance at this mysterious and romantic declaration of love, will countless question marks flash in your mind: Who is this Zhou Bin? Is it a man or a woman? Who is so bold that you dare to express your love in this alternative and trendy way? Suddenly, you have the impulse to see it.

On Valentine's Day, on the Bubugao Square, you were holding hands with your partner but unexpectedly found that the square was not only crowded, but also a car fair surrounded by flowers and balloons. At this romantic moment, a man knelt on the ground holding a rose and proposed to a dignified and elegant lady. He put on a diamond ring for his beloved girl. More and more onlookers were watching. For a while, it drove the popularity of the car fair and the flow of people!

It turns out that this successful marketing plan came from Peng Ya, a beautiful returnee after "85".

The team's hand. From the anxiety before the planning to the joy of the success of the marketing plan, her beautiful face always hung with a calm smile.

"When you have a team, you feel a lot of responsibility. Jinhua Zhengyu Media Co. This team is excellent, and I want to say to my partners, make work the most comfortable way of life, feed me and you with your dreams, and spread happiness with your heart!"

                 The experience of returnees has had a great impact on my life.

The indissoluble bond with the major of media and culture was in 2004. Peng Yaqian's father is a businessman. When choosing a major for his daughter to study abroad, he proposed that his daughter study business administration.

Although she was born in a merchant's home, Peng Yaqian was not interested in business administration. She weighed it over and over again and finally chose her favorite major in media and culture.

In the gorgeous days of Red Maple that year, at the age of 18, she graduated from Senior high school and went to Australia to study. She studied at the University of Technology Sydney and Macquarie University, and then studied for a master's degree at the University of Sydney. She successfully completed her studies and obtained A bachelor's degree in media and cultural sciences, a master's degree in translation and interpretation.

"In foreign countries, do not understand the local language is difficult." She assiduously self-taught Australian, efforts to get the Australian NATTI certification of translation certificate.

Peng Yaxi admitted that she was a restless person, and she paid special attention to improving her overall quality in her spare time. The heavy study life did not make her feel tired and tired, on the contrary, she could find her own pleasure in this boring life. During her time at school, she published school magazines, rehearsed stage plays, filmed the documentary film "Across Sydney" for foreign students, and worked part-time as a flyer distributor in her spare time, as a sales assistant for a newspaper and magazine company, a food ordering assistant, a special translator for a real estate company, a trainee reporter for the Australian newspaper, a special plane model for the University of Sydney ...... became a "busy man" in the eyes of teachers and students ".

When it comes to why she did not follow the trend of immigration, but chose to return to China to start a business, she laughed and said that she had a Chinese dream and returned to China with a deep "China complex" to start a business in order to realize this dream. "Choosing to start a business is not necessarily immediate and rewarding, but I am willing to spend time and energy to do what I like to do."

After returning to China, Peng Yaqian did not "lightning" to start a business, but would rather "work slowly and do fine work". She tried to work in a foreign trade company in Shenzhen in order to get familiar with foreign trade and management affairs. Peng Yaxi felt "great pressure" for the first time because she was not suitable for her major and her work was somewhat inadequate ". As the saying goes: "thick accumulation and thin hair". With the continuous accumulation of work experience, Peng Yaxi is familiar with the business knowledge of shipping and shipping.

In the early winter of 2010, Peng Yaqian returned to her hometown of Hengyang. In the process of degree certification, she worked as a part-time translator in two enterprises in Hengyang. With her excellent language translation ability, she became the only group translator of the Provincial Entrepreneur Association to visit the United States, which greatly trained her communication ability with foreign businessmen and on-the-spot adaptability.

"the extracurricular activities of the university have enhanced my awareness of the overall situation and the spirit of cooperation, and let me understand that team spirit is not to sacrifice myself, but to show personality and ensure that members achieve the task and goal together." Peng Yaxi said with emotion that after six years of studying abroad, I have not only obtained a diploma, but also the experience of staying in Australia has enabled me to truly experience multiculturalism, form the ability to think independently, shape a good psychological quality, and be able to face victory and failure calmly.

          I want Hengyang's "little penguin" to rank first in the country.

Doing what you like has always been Peng Yaxi's life pursuit. When looking for entrepreneurial projects, she locked her eyes on two projects, Tencent Real Estate and 978 Radio.

Why do you want to cooperate with Tencent? Peng Yaxi knows the weight of "little penguin. Tencent is not only one of the largest integrated Internet service providers in China, but also one of the Internet companies with the largest number of service users in China. With the help of the brand reputation of the national well-known comprehensive portal website and the strong network platform strength, it can enhance the "gold content" of its own enterprises ".

And choose hand in hand 978 radio, Peng Yaxi also after careful consideration. Traditional media also has its own value. Only by using Internet thinking to create a new operation mode of traditional media can the value be "infinitely enlarged" and the flash collision with new media can be realized.

Registering the company, recruiting, training the team, formulating systems, running projects, and negotiating with partners ...... Just as the company was founded at the beginning of the work followed, Peng Yaxi was pregnant and insisted on building every piece of "paving stone" for entrepreneurship ".

Even if she walks every step as perfectly as possible, her heart is still a little uneasy. Will Tencent and 978 Radio take notice of Jinhua Zhengyu Media Company, which has just emerged?

Of course, Tencent, 978 radio is not without hesitation. After many rounds of difficult negotiations and negotiations, in 2013, Jinhua Zhengyu Media Co., Ltd. finally signed the exclusive advertising agency of Hengyang Happy Travel Channel (FM97.8) for 15 years. The following year, it emerged from several powerful advertising companies, joined hands with Tencent, set up Tencent Real Estate Hengyang Station, and fully operated Tencent Hengyang Real Estate Network, Tencent, Tencent WeChat and other related products. "Based on traditional and emerging media, we will build multiple platforms such as air, Internet and outdoor to help spread the brand image of Hengyang enterprises and serve the sustained and healthy economic and social development of Hengyang wholeheartedly."

What makes her quite gratified is that after a year of hard work by her and team members, Tencent Hengyang Real Estate Network has become the most influential real estate website in Hengyang, relying on Hengyang486millionQQUsers, traffic in Hengyang real estate network media far ahead.

"We will be the first to carry out weekly data research, semi-monthly data research, monthly data research and quarterly data research on real estate transactions in Hengyang area, providing strong data support for real estate companies. It is the only website in Hengyang that carries out house-watching activities throughout the year, guiding netizens who sign up online to buy houses offline. It is also the first in Hengyang area to carry out10In response to the netizen's website within minutes, as long as the customer signs up to buy a house on Tencent, Tencent customer service will be in10Contact the registered customers within minutes and guide them to the corresponding buildings. Real estate websites with 10,000 WeChat fans make it convenient for netizens to buy houses on their mobile phones." For a while, Tencent real estate network attracted40A number of local famous real estate brands and Peng Yaxi's team to carry out business cooperation.

              978The radio is on fire too.

In Peng Yaxi's eyes, if Tencent real estate is Jinhua Zhengyu's strong and powerful "left arm",

So...FM97.8Happy Travel Radio is the "right wing" that rides the waves ".

To realize the first "Internet" in Hengyang and even Hunan+The goal of the radio station, she knows that "innovation and compatibility" is its core gene. She set the location lock as "Hengyang car people's favorite radio station", the purpose is "to make you happy!"

"Music and talk shows are the mainstay of the show. Classic and good music makes the carriage life of car owners relaxed and casual,The humorous talk show makes car owners smile and forget the troubles of life on their way out." peng yaxi said,Content, FM97.8Take the initiative to go out and carry out strategic cooperation with radio stations in Beijing, Hebei, Hubei and other places, and jointly develop boutique columns with Internet giants such as Tencent. spread,FM97.8The two major channels of radio waves and networks have been constructed, with the radio wave end centered on Hengyang and serving.100million drivers,60Ten thousand cars;Breaking through the limitation of radio audibility, allowing radio programs to be transmitted through Tencent. Radio programs have achieved a qualitative leap from being audible to visible. FM97.8 also broke through the limitation of communication, covering from the radio wave end to the network end, turning 4.87 million Hengyang QQ users into their audiences.

Taking "influencing influential people" as the highest standard to test the communication effect, Peng Yaxi tightly locked the white-collar workers and elites in Hengyang industry, using real estate, automobile, finance and food programs as carriers to do the favorite programs of Hengyang elites and influence the elites with programs. She and her team started excellent brand programs such as "Xiao Qiang Comes", "978 Real Estate Time", "Happy Car World", "Wonderful News Show" and "Ye Lan Nostalgic Classics", which were well received and followed by the audience.

Event planning is also "fun" in her hands: invitation300The elder sister of the famous taxi brother ate seafood free of charge and passed the food festival of the elder sister of the taxi brother; Jointly opened the audition of Hengyang competition area of China's good voice with Tencent and Zhejiang Satellite TV; Jointly opened the concert of Hengyang superstar with Changsha Artist Hall International Media;Opening the first Plum Blossom Festival, more than 1000 car lovers and photography enthusiasts were recruited in one week, and more than 20 cars and 2 buses were organized to go to Xilin Plum Blossom Base to enjoy plum blossoms and taste delicious food......

The most gratifying thing for Peng Yaqian was the audition for the Hengyang competition area of The Voice of China. This audition is the company's two major projects FM97.8 and Tencent Hengyang real estate network in-depth cooperation. In her view, this is also a bold attempt to deeply integrate traditional media and new media. On the eve of the audition, WeChat, the Internet, the telephone, and the micro-league jointly launched the "registration channel". After layers of auditions, semi-finals, and finals, a large number of "fans" were attracted to participate in the competition, and the promotion effect of the named unit was greatly improved.

"A total of more than 2000 people signed up for the audition, and 50000 people participated in the on-site interaction. The WeChat public number of a real estate company in the city, the naming unit, added more than 30000 people. At the same time, the real estate company sold large-scale real estate and completed sales of 480 units in half a year." Recalling this beautiful "battle", Peng Yaxi is full of confidence.

           “"Desire and degree, contentment and happiness" is my motto in life.

With a career, a family, and a large group of friends who support her, Peng Yaqian feels that "the happiness index is very high now, and it is very satisfying to the status quo."

The aura of honor makes many people envy, but she is very indifferent. Peng Yaqian has a pet phrase: "If you want to have a degree, contentment is happiness".

Before returning to China to start a business, some of her friends abroad chose to emigrate, and she chose Hengyang. Returning to her hometown, she can make a modest contribution to her hometown of Hengyang. She feels that she is a very happy person.

What is happiness? In her heart, happiness comes from love, happiness is the transcendence of sincere helping others and enthusiastic public welfare, and happiness is the joy of giving roses to others and leaving fragrance in her hands. "If the desire is too inflated, it will bring troubles to yourself. Making money is for life. If life is second, what is making money?"

Because of this, she leads her team to often open public welfare activities, bringing happiness to those in need. In 2014, brand-new homes for the aged were built in Baogai Town and sulfur Town of Hengnan, and the houses were built, but there were still gaps in the facilities inside. FM97.8 happy travel radio will be released after the news, caused social concern.

An entrepreneur who came out of Hengnan rural area learned about this situation and immediately bought more than 20000 yuan of bedding. He hoped that these gifts could bring warmth to the five guarantees in the nursing home. The entrepreneur also actively mobilized friends and customers around him to participate in public welfare activities, and everyone also generously donated money and materials. After the event, Peng Yaqian hopes to contact more enterprises in the future to deliver love to the places where it is most needed, so that the fire of love can spread all over Hengzhou.

"Yaxi is not only a caring child, but also proud of frugality. Other people's children wear gold and silver, but she is very casual and never pays too much attention to it." A businessman's father is full of pride when he mentions his daughter.